Social Media Officer

Depromat® seeks to employ a Social Media Manager to oversee the firm’s interactions with the public through implementing content strategies on major social media platforms. Obligations include analysing engagement data, identifying trends in customer interactions and planning digital campaigns to build strong community online.

The Social Media Manager will work for Depromat® and with the firm’s in-house marketing team to cultivate a social media following and promote the firm’s brand. He will use posts, comments and replies to engage with audience and develop a relatable corporate voice. The candidate may delegate content creation tasks to other employees (team members) and study which aspects of their campaigns result in the highest engagement and conversions. He also monitors online posts that mention the firm so that he can mediate the impact of negative reviews and share positive testimonials with their current following to strengthen customer relationships.

Role Details

Job Description
Responsibilities

The ideal candidate shall be tasked with several key duties and required to focus vigorously, on increasing brand awareness through the effective use of social media outlets. The following are some of such key duties to be performed by the SMM:

  • Develop campaigns across all channels
  • Interacts with customers and prospects
  • Report on analytics
  • Create and monitor hashtags and trends
  • Using social media marketing tools to create and maintain the company’s brand
  • Working with marketing professionals to develop social media marketing campaigns
  • Interacting with customers and other stakeholders via the firm’s social media accounts;
  • Analysing the firm’s digital marketing plan and social media strategy and identifying strategic weaknesses and making recommendations for improvements
  • Researching social media trends and informing management of changes that are relevant to the firm’s marketing activities
  • Setting key performance indicators (KPIs) for social media campaigns, such as targets for a certain number of shares or likes and measuring a campaign’s performance against the KPIs
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Qualifications
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Depromat® follows rigorous “fair chance” hiring practices. However, as an international firm, we have our reputation to protect. We are not obligated by law to consider applicants with criminal histories. Where necessary, applicants may be required to surrender a verified criminal report (VCR) for consideration.

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